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Book marketing packages often include press releases for book launches. While they provide a headline and book details, their actual usefulness for authors is debatable. This video discusses the effectiveness of press releases for book marketing and launch. Press releases were popular in the 1990s for attracting media attention, but their relevance today is uncertain. Julie the Book Broad from Book Launchers helps authors publish impactful nonfiction books that enhance their brand and business, emphasizing that authors retain all rights and royalties.