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product targeting and product placement are two different concepts and understanding how they live together can be vital to reducing advertising costs in this video our Tariq from m19 will explain how misusing product targeting can hurt the PPC performance and he will share the tips to fix that in your existing campaigns if you want to check m19 software which can optimize and automate your Amazon PPC advertising campaigns check the link below as well hi Derek thank you for joining me here today to share your knowledge about how sellers can do better product targeting on Amazon so before we go into that could you first introduce yourself and let us know what your background in Amazon space and also how m19 helps Summers and sellers yeah thank you for having me so Im a Tariq CEO of m19 my background is now more than three years in the Amazon PPC space and prior to that I was more on the Google search optimization space I spent me and my other co-founders more than seven years in resear