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if youre running email marketing campaigns you probably want to know which ones drive more traffic to your website and get you more conversions if you just put plain links in your emails Google analytics will not be able to track the traffic Source at least in most cases so you might need to do some additional customization in this video I will explain what those customizations are and how to see the data of your email marketing and Google Analytics 4. the tracking of your email marketing campaigns starts with the links in your emails because usually if your email links look like this let me show you where you basically just have the URL and no additional parameters then most likely these kind of links and traffic coming from them will not be tracked by Google analytics of course many email marketing providers have some built-in tracking features that automatically add certain parameters to the links but in that case you should check with your email service provider I mean your email
