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Hey everybody, Robert Wright here, private label law attorney, and today I want to talk about responding to a cease and desist letter. If you are selling on the Amazon for any period of time, at some point, youre going to get whats called a cease and desist letter. This is basically a communication letter that demands something of you. Generally speaking, its that you cease doing something and desist from doing it ever again. It comes up all the time with patents, and trademarks, and copyrights, someone is saying that youre selling a product that you dont have the rights to be selling, youre using a brand name thats confusingly similar to their brand name, or youve stolen someones copyrighted material. These letters come in all form of fashion. When you get them, remember, theyre not a legal opinion; it is literally, its just a letter from someone. And so, the next step of the analysis is, well, who is the letter from? Is it from the rights holder, the brand itsel
