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Translator: Annika Bidner Reviewer: Mile Živković Travel has gone from this -- brave, uncharted, unique and authentic destinations to this -- (Laughter) -- safe mass market destinations and big business. And by big business, I mean 1.4 trillion dollars last year, in international travel alone. OK, its making money. But let me ask this: are we making travel better? Better for the traveler, better for the destination, better for the stakeholders? My theory, and what I plan to demonstrate today is that we can use some of these driving forces, uniqueness and authenticity, and a profitable business model, more profitable than the one they use today, to help fix some of the key problems with travel. And by the end of this presentation, youre going to learn what you can do as travelers to have a more enriching and unique travel experience no matter where you go. OK, so if you look at the trends, travels gotten a lot cheaper. In 1939, a basic transatlantic economy ticket cost 12,000 dollars