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hello everyone paolo here again and todays book number 11 out of my 52 book challenge where and i plan to read one book a week or 52 books in a span of one year and today im very very excited to share with you this weeks book of choice which is marketing 5.0 by philip kotner for those of you who arent familiar who philip kotler is hes a very famous marketing expert and he came up with this book marketing 5.0 to really share with everyone given all of the technological advancements how can this impact marketing in general the field of marketing and how can we as marketers best leverage on this new technology in further improving our marketing performance so as usual i have five key takeaways for the book lets start with the technology for humanity so my first key takeaway is technology for humanity before diving into it how the book defines technology for humanity as the application of human mimicking technology to create communicate and enhance value across the customer journey