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Scott Bartnick, co-founder of Otter PR, discusses press release distribution in this video tutorial. He explains the two main reasons for distributing press releases - for SEO and link building, and for getting your story in front of a wider audience. By using a wire service, your press release can appear on various affiliate sites like Yahoo Finance and Fox, giving your story more visibility and credibility. Press releases can help increase the visibility of your brand and drive traffic to your website.