Working with papers implies making minor modifications to them every day. Occasionally, the task goes almost automatically, especially if it is part of your day-to-day routine. However, in other cases, dealing with an unusual document like a Creative Brief may take precious working time just to carry out the research. To ensure that every operation with your papers is easy and swift, you should find an optimal modifying solution for such tasks.
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awareness has no place in a creative brief its a creative dead end and a lazy planning hat a brief that starts with we need to make people aware is a jumping over the most important part of the brief the problem what mindset do we need to overcome if people were aware of us why would they still not buy us dont skip the problem
