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all right so lets go ahead and get started here Im gonna have some more people trickling in so todays webinar here is gonna be our common analytics pain points for publishers so Id like to introduce you to the topic and also walk you through some of the ways that you can actually solve some of these issues now my name is Andy Gibson I am the head of vertical for news and media over here at info trust we do digital analytics consulting and also product development work we have around 4,500 sites that we analyzed and support annually we do a bunch of different to join analytics training programs we are Google marketing platform certified double-click certified and our kind of bread-and-butter is around Google x360 Google tag manager and some of those products within that Google marketing platform so lets go through some of the comedy analytics pain points for publishers well be talking about here today the first is no data consistency across properties and brands this is a big one