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Hi! My name is Lucy Griffiths and Im gonna talk you through the best ways to write a press release and also how to talk to journalists so they will actually open your email and read what you have to say. So, Ill see you in five. Hi! My name is Lucy Griffiths and welcome back. So, were talking how to write a press release. So the most important thing you have to remember when youre talking and contacting journalists is theyre busy people. They get hundreds of emails every single day and so your email has to stand out and in order for you to stand out, think about your the headline, what youre going to say. So what you need to do is be clever and witty with it but not too clever that people dont understand what youre talking about. So you want to have something thats catchy but at the same time if youre too-- use too much wordplay people wont understand what its about, so you need to very simply explain what your launch is about, what the thing that youre promoting is about
