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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a proven template that aids in their six-figure freelancing business. The content includes steps for crafting an effective proposal, detailing what should be included, and the process for sending it and obtaining signatures. Viewers are encouraged to use an existing template if preferred but are guided through creating a custom proposal. Key steps include obtaining a clear client brief through specific questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current marketing methods. Following this, viewers are instructed on writing, sending, and following up on the proposal.