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To build an effective social media marketing strategy, start by defining your objectives, such as generating sales or enhancing brand reputation. Setting clear goals is crucial to avoid wasting time and resources. Utilize the SMART framework, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound. As an example, if you own a bakery, rather than stating a vague goal, specify it: "My goal is to increase brand awareness on social media by engaging with potential customers through weekly posts." The tutorial offers a downloadable template to guide you step-by-step in establishing a comprehensive social media strategy.
