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In this video, you'll learn how to create effective graphics for Facebook and Instagram ads. The main goal of your ad graphic is to capture attention, halt scrolling, and encourage viewers to read the ad. However, many ads are overlooked due to "banner blindness," a phenomenon where our brains filter out information deemed unimportant. As our brains process vast amounts of information, we subconsciously recognize and ignore typical ad formats, focusing instead on posts from friends, family, and news articles. To be successful as an advertiser, it's crucial to design ads that stand out and engage the audience.
