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In the previous video, we were introduced to Joe, a vegan who avoids all animal products and works at Pilla. He realized that the only way for a vegan to have lunch in the area is to prepare their own meals, which can be inconvenient. This prompted him to consider opening a vegan restaurant in Pilla to meet this need. Joe plans to explore the demand for such a restaurant and assess its profitability. He starts by defining the restaurant's name and identifying potential customers, primarily targeting vegans residing or working in Pilla. Joe emphasizes the importance of narrowing down the initial customer definition to better address their needs, with the option to expand the audience later.
