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A social media influencer contract is a formal agreement between a company and an influencer, whose social media following can significantly affect consumer purchasing behavior. Such agreements are crucial for companies aiming to increase market share, as endorsements from influencers provide a personal connection akin to word-of-mouth recommendations. Given the novelty of social media influencers, contracts ensure clarity and mutual understanding for both parties involved. The video also mentions that viewers should stay tuned for a link to a social media influencer contract template provided by eforms, which hosts a comprehensive database of various documents.
