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Inbound marketing is a methodology increasingly adopted by companies to attract, convert, sell, and retain customers using the right content at the right time. It consists of four stages: attracting ideal customers through valuable, personalized content, communicating non-intrusively with users during their buying journey, and supporting them until the final conversion or sale. The goal is to engage effectively with your buyer persona, ensuring that meaningful content guides them through each phase of the purchase process. This strategic approach emphasizes building relationships and providing value, rather than traditional intrusive advertising.
