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In this video, Eric Vorniczak from eback design provides guidance on crafting effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to increase hiring chances. By adhering to industry best practices in proposal writing, designers can enhance their success in converting leads into clients. Eric also introduces the concept of a proposal template designed to improve win rates, suggesting that a well-crafted proposal can significantly reduce the time spent on proposals that do not result in business. He encourages viewers to subscribe for more actionable tips on branding and design.