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In this tutorial, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is designed to introduce a product to target customers through appropriate channels, following proper positioning and messaging. The strategy consists of three stages: pre-launch, launch, and post-launch. In the pre-launch phase, the goal is to build awareness and credibility by educating the target market, which helps in gaining an organic following for beta testing and spreading the word. During the launch phase, the objective is to drive user adoption by announcing the launch on all organic channels and enhancing reach with paid advertising. Lastly, the post-launch phase focuses on optimizing and scaling marketing channels.