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In this video, Meg discusses the importance of a brand questionnaire for brand photographers, particularly for those conducting branding photo shoots. She emphasizes that the questionnaire is sent after a client books their session, following an initial call to understand their brand. Meg shares her four favorite questions to include in the questionnaire, noting that while she asks more than these, these specific questions are vital for gathering essential information. She encourages photographers to incorporate these questions into their process to enhance their client interactions and planning for photo shoots.