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Many book marketing packages include a press release for book launches, featuring a headline, quote, and book details. While the idea of gaining media attention through a press release sounds appealing, authors may question its actual usefulness. In this video, Julie from Book Launchers discusses the relevance of press releases in today's book marketing landscape. She emphasizes the importance of self-publishing for nonfiction authors aiming to make a significant impact, grow their brand, and retain all rights and royalties. Although press releases were crucial for media attention in the 1990s, their effectiveness today may vary, prompting authors to consider their current relevance.