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In this video, you'll learn how to create effective ad graphics for Facebook and Instagram that capture attention. The primary role of ad graphics is to stop viewers from scrolling and encourage them to read the ad. However, many graphics fail due to "banner blindness," where our brains subconsciously ignore ads amidst overwhelming information. People focus on updates from friends and family, finding ads less interesting, which leads to automatic filtering. As an advertiser, it's crucial to understand this phenomenon to design graphics that stand out and engage viewers effectively.
