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In this video, you'll learn how to create effective Facebook and Instagram ad graphics that capture attention. The primary goal of your ad graphic is to halt scrolling and engage users with your message. However, many graphics are overlooked due to a phenomenon called banner blindness, where the brain filters out ads, focusing instead on personal updates and news from friends and family. This subconscious filtering happens because our brains can only process a limited amount of information at once. As an advertiser, it's crucial to design graphics that stand out amid this clutter to avoid being ignored.