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In the video, the speaker provides a social media strategy template that he has used for Fortune 500 brands. He encourages viewers to subscribe for weekly videos covering hacks, tutorials, and strategy breakdowns. By the end of the video, viewers will have a good understanding of building a social media strategy with key elements in the proper order. A downloadable template in the video description can be used as a companion. The strategy involves aligning social media goals with overall business goals, such as increasing sales or client retention.