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The key points in the text are: 1. Importance of cover letter in creating a great proposal 2. Encouraging clients to read through the proposal 3. Making a good first impression like a landing page 4. Understanding clients' problem and requirements Creating a great proposal starts with a well-crafted cover letter that grabs the client's attention and entices them to read further. It is crucial to show understanding of the client's problem and requirements to make a good first impression and increase the chances of closing the deal.
