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In this tutorial, Samuel from entrepreneur education discusses the importance of a marketing proposal or pitch. He explains that a marketing proposal is an outline of what a marketing specialist can bring to the table, which eventually becomes the marketing plan. He suggests that before building a marketing plan, one should secure the job with a compelling proposal that showcases strategies to achieve the client's goals, such as increasing customer base by 50 percent. This process allows marketing specialists to be creative and formulate ideas tailored to the client's business model.
