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Hey everybody, Robert Wright here, private label law attorney, and today I want to talk about responding to a cease and desist letter. If you are selling on the Amazon for any period of time, at some point, you’re going to get what’s called a cease and desist letter. This is basically a communication letter that demands something of you. Generally speaking, it’s that you cease doing something and desist from doing it ever again. It comes up all the time with patents, and trademarks, and copyrights, someone is saying that you’re selling a product that you don’t have the rights to be selling, you’re using a brand name that's confusingly similar to their brand name, or you’ve stolen someone’s copyrighted material. These letters come in all form of fashion. When you get them, remember, they’re not a legal opinion; it is literally, it’s just a letter from someone. And so, the next step of the analysis is, well, who is the letter from? Is it from the rights holder, the brand itse...
