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welcome vistage members and guests Im Dave Nelson a 13-year vistage member based in the pitsburgh Pennsylvania area part of CE 676 and today your Fridays with vistage host were discussing strategic plans gone bad five ways to fix your focus and our expert guest today is Deborah Fel hey Deborah welcome to Fridays with vistage thank you its great to be here let me give a quick introduction so people know a little bit more about you Deborah is a CMO Chief marketing officer of Chief Outsiders and an expert at helping companies identify where the opportunities are uh whether through strategic planning or alignment activities or productivity increases or just modernization of your marketing efforts or your organization and uh Debra helps these companies develop and Implement more actionable and effective strategies she descri describes herself as an outsourced CMO with 30 plus years of strategic and tactical marketing experience including as the senior vice president Global Marketing at M