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hey its ashley here with some more stuff about advertising today were going to talk about one of the most important documents in the advertising world the creative brief ill explain what the purpose of it is what goes into a typical brief and what creatives can do with it to help concept [Music] creative briefs are the north star for ad campaigns very simply the brief gets everyone on the same page and tells you what the point of the ads will be creative briefs are written by strategists usually with some input from the creative directors some agencies dont have strategists so in those cases its usually the account team taking on that role so theyll put everything together and then present the brief to the rest of the team during the project kickoff meeting this is when you learn everything that youre going to be doing briefs look different at pretty much any agency you go to everyone has their own way of organizing it they have their own template they all look different but all
