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a press release is a communication tool that is used to publicize an event milestone achievement or other newsworthy information about your organization if done while a press release can yield articles calendar announcements television spots and attention on social media sites such as Twitter and Facebook there are three key things to making sure that your press release is used by the media timeliness newsworthiness and relevance you want to make sure that your press release is well-written and free of errors press releases should be written in the journalistic inverted pyramid style the most important information should appear at the beginning and the less important information should appear further down in the piece additionally press releases should be written as a news piece in the third person with an objective tone that interests the reader you should avoid using words like our or we so that the piece appears to be written from an outside third party a press release has a very sp
