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Hello there, lets talk brand image versus brand identity. This is going to be a fun one. I found a bunch of real world examples, which I think is the best possible way to learn about the differences. So I found three examples. One where brand image and brand identity are pretty closely aligned. Another where theyre not amazingly aligned, and one where theyre just really, really poorly aligned. So lets define the terms really briefly. And then were going to go a lot more in depth and also going to cover how you can improve both of these and get them matching. So brand image: what is this? Brand image is how the general public perceives your company, what people say about it, your customers, how they talk about it. And brand identity is what you decide your company is all about. So you can put out there, hey, were great for the environment. We have amazing customer service, and were the friendliest people around. Well, if the general public doesnt agree with you, if your brand i