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Stephen Houraghan here of BrandMasterAcademy.com and in this video I want to talk to you about brand promise specifically how you go about developing a brand promise statement for your brand that can help to shape your audiences expectations what brand promise is and what brand promise is not so we can understand how to use it as a strategic tool and specifically I spoke about how you can go about articulating a brand promise and communicating your brand promise and what your brand promise is actually in relation to its about those expectations and how your audience builds an idea and an image of your brand in their mind and they set the expectations of your brands so whether you go out and articulate a promise or not your audience builds an idea of what they should expect from your brand in their mind so if you want to help to shape that idea then you need to make sure that your communication is refined and a very good way to do that is to develop a brand promise statement that you
