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Understanding customer feedback is crucial for improving products, marketing, and sales. While data and analytics can only take you so far, direct customer interaction provides invaluable insights. Customer satisfaction surveys are the best way to gather comprehensive information from customers. In this tutorial, marketing strategist Trent Cannelly explains the importance of customer satisfaction surveys, when to ask for them, how to structure the survey, what questions to ask, how to ask them, and how to analyze the data effectively. This video is part of a series on improving business through marketing, sales, and analytics.
