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The text discusses the concept of sponsorship proposals being outdated and unnecessary in today's sponsorship landscape. Brands and sponsors have known this for about 20 years, but some sponsorship seekers continue to use this approach. Successful sponsorship is not just creating a giant proposal with lists and tiers, but rather engaging with brands in a meaningful way. The traditional practice of sending out a sponsorship package to be ignored by brands is no longer effective, and it is time to shift to a more strategic and personalized approach in sponsorship.