What is a social media policy statement?
A social media policy simply outlines how an organization and its employees should conduct themselves via the web. It helps protect your companys online reputation and encourages employees to also get involved in sharing about the company in their online networks.
How does Coca-Cola use social media?
Coca Cola is always coming up with new and innovative ways to engage its fans on social media. They use a variety of content formats, including videos, images, and infographics, and they also experiment with different social media platforms. By being creative, Coca-Cola keeps its fans engaged and constantly surprised.
What are the key components that a social media policy should address?
Alexiou recommends that social media policies include the following elements: Roles. Acceptable conduct and content. Regulations, legal restrictions and sensitive information. Procedure for conflict or crisis. Call to action for participation.
What is an example of a social media policy?
Refrain from using social media while on work time or on equipment we provide, unless it is work-related as authorized by your manager or consistent with the Company Equipment Policy. Do not use [Employer] email addresses to register on social networks, blogs or other online tools utilized for personal use.
Why should organizations have a social media policy?
A social media policy is a powerful tool which is used to help protect both your employees and the organisation from social media risks. The policy helps to educate employees on the organisations cultures and policies specifically in communicating across social media channels.
What should you not disclose on social media?
Avoid any contentious activity on your social media platforms this includes liking, sharing or commenting on controversial links, articles or updates i.e. on religion, race and politics. Of course it is fine to have your own opinion but knowing when and when not to support particular views or stories is key.
What are the components of a social media policy?
A social media policy should include a striking delicate balance: it needs to protect your brand and guard against legal and security risks. Basic issues are always a must, such as sharing confidential company and client information or posting content that may be deemed derogatory, offensive or defamatory.
What should a social media policy in the workplace include to ensure its effectiveness?
Examples of policies that commonly touch on employee social media use include a mission statement or code of conduct, confidentiality, conflict of interest, anti-harassment, anti-discrimination or anti-bullying, IT security and Acceptable use policies.
What should a social media policy contain what should it cover?
A good social media policy helps informs employees about the risks of encountering online scams and hackers. The policy can contain guidelines on how to secure your accounts and passwords, how to keep your software updated, and how to respond to a security bdocHub when you encounter one.
What are the main components of a social media policy?
First, make sure that your official social media use is in compliance with all relevant laws and regulations. This includes laws about copyright, fair use, financial disclosures, and defamation. Your company social media policy should also prohibit posts including: Plagiarized content.
