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In this video tutorial, the speaker discusses how they have streamlined the process of creating SEO proposal templates for their own business. They have successfully sold $2,500 implementations to clients using an audit template that converts into a proposal template. The speaker shares their system for selling these packages to both local and national clients and explains why they charge $2,500, what is included in the package, and how they price it out using their audit. They also provide a free outline of their system with five easy-to-follow steps for creating successful SEO proposals.