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welcome to my presentation today which talks about the 4 decision determinants concerning the selection of an appropriate international market entry strategy within the framework of market entry strategies my name is mario blue ik and you will find the content in more detail to read in chapter 3 of the book market entry strategies internationalization theories concepts and cases so at the end of this session we should be able to select the most suitable market entry strategy out of the portfolio of contractual modes cooperative modes and foreign direct investment depending on the four strategic decision determinants such as the degree of hierarchical control market entry rapidity proximity to the market and the financial risk we follow a two step decision process approach towards an international market entry so first of all we will talk about setting these type strategic priorities in terms of the degree of hierarchical control market and rapidity proximity to the market in the finan