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Book marketing packages often include a press release for the book launch, which provides a headline, quote, and book details. But are press releases actually useful for authors? This video discusses the relevance of press releases in book marketing and launch strategies. Press releases were popular in the 1990s for capturing media attention, but their effectiveness today is debated. Book Launchers, a professional self-publishing team, helps authors write, publish, and promote nonfiction books to make a significant impact on readers and grow their brand and business. Authors retain all rights and royalties.
