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in npos theres no share price or profit right um its not really a the purpose of the organization now measurement methods common in the corporate environment are both unusable and sometimes even inappropriate so this is why strategic planning is such a vital part of governing managing and monitoring an npos performance however hi wrenches McIver here program advisor with AMC and po Solutions today on the Strategic nonprofit Ive invited our CEO and founder Tom Abbott hey Tom its great to be here Trista lets do this Im pumped about todays topic excellent me too so were going to be talking about strategic planning so what are some common strategic planning definitions well thats a really great uh starting point right so uh you know before describing how an NPO should actually complete this vital exercise of strategic planning its probably good for us to set out some basic definitions like what exactly is it what are we talking about well overall strategic planning is the leader