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[Music] welcome to the digital how-to series today im going to show you how you can optimize your campaign performance this is one of the most tricky aspects that people struggle with when it comes to managing campaigns um specifically in this case google ads campaigns so first off as youre probably familiar with in google analytics you can come into the acquisition section select whatever date range is appropriate and there its going to break down your performance by channel and then tell you how many goals have actually been attained in this case weve got a whole bunch of different goal types from click to mail tap to call on the mobile filling out a thank you inquiry page etc so a whole bunch of different goals here if i just switch to all goals well then see all of the goals against each channel so then how do you go about optimizing a google paid campaign so to make those things really simple lets um jump into the ads platform lets just choose the last 60 days for sake of a
