Fix account in the Creative Brief

Aug 6th, 2022
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How to fix account in the Creative Brief

4.9 out of 5
18 votes

let me show you how to write a creative brief with an example from hinge my name is julian cole a strategy trainer and consultant to leading brands like facebook uber apple and disney on this channel i want to help you master the fundamentals of strategy im going to show you how to use the creative brief format of the get who to buy the brief formula is great because it follows the one rule of creative briefs be brief its a fill in the blanks type format with four key pieces the get the consumer target the who the consumer problem the two the consumer goal the buy the single-minded proposition so lets look at the spot for dating app hinge and then break down the brief [Music] hinge wants you to meet someone great even if it kills us [Music] because when you find the real thing you wont need us anymore which is kind of the point [Music] hinge the dating app designed to be deleted so the target was young millennials in capital cities the problem for this audience was that they saw da

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Simplify the brief One method of distilling your brief is the Get To By scenario. Think about who you want to get to do something, what you want them to do, and how youre going to manage it. Another ten-minute method is to take your first five minutes distilling your brief into sixteen words.
Key messages Key messages are different than the final message on an advertisement. Key messages represent what you want the creative to convey to customers. These should include both what you want the customer to feel and what the business wants to convey.
2 Too much or too little information. Another common mistake when creating a creative brief is to include too much or too little information. A creative brief should be concise, clear, and focused, but also comprehensive, detailed, and specific.
A creative brief creates aligned messaging across marketing strategies by establishing guidelines for brand voice (through tone and messaging), design elements (like font, logo, and color scheme), and communication (such as how deliverables are handled).
Essential elements of a creative brief Title and description. Goals and objectives. Audience. Messaging and tone. Assets and deliverables. Stakeholders. Budget. Timeline.
Here are some tips. Start with a clear vision. Inspire, dont dictate. Understand your audience. Speak your audiences language: define your messages tone, visual identity, and communication approach. Be specific and detailed. Encourage creativity. Provide examples. Align with brand identity.
The creative message strategy comprises various elements that are specified in a document referred to as the creative brief. The creative brief is a plan for the tactical execution of the brand message.
A creative brief should outline the key messages, tones, and brand style guide that need to be reflected in all creative outputs. Measure success: Include measurable goals and success metrics to benchmark project progress.

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