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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, utilizing a proven template used in their successful freelancing business. Key processes covered include creating an effective proposal, detailing its contents, and the steps for sending and signing it. Viewers are advised to start with a clear client brief by asking key questions about the client’s business, target market, desired visitor actions, unique selling points, customer value, and current client acquisition strategies. Alternatively, the tutorial also mentions using an existing proposal template provided in client management tools. A downloadable Word template is available via a link in the description.