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In this video tutorial, the speaker demonstrates how to create a web design proposal from scratch, utilizing a template from their successful freelancing business. Viewers can download the Word template via a link in the description. The tutorial covers key areas including creating an effective proposal, the content to include, sending the proposal, and securing a signature. A recommended approach is to use an existing template from Client Manager, but for those wanting to create from scratch, the steps include obtaining a clear client brief, writing the proposal, and following up. Essential questions for the client brief include understanding the business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.