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In this video tutorial, the speaker explains how to create a web design proposal from scratch using a template they utilize in their successful freelancing business. The tutorial covers the process of producing an effective proposal, including the essentials to include, sending it out, and ensuring it gets signed. Viewers are encouraged to download a Word template provided in the description. The speaker suggests utilizing an existing proposal from client management software or creating one from scratch by obtaining a clear client brief. Key questions for the client include inquiries about their business, target market, desired visitor actions, unique selling points, customer value, and current customer acquisition methods.
