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In this video, the creator demonstrates how to craft a web design proposal from scratch, using a template from their successful freelancing business. Viewers are encouraged to download the provided Word template linked in the description. The video covers key aspects such as creating an effective proposal, its contents, sending it, and obtaining signatures. For those interested in building a proposal from the ground up, the steps include obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions for the client brief include inquiries about the client's business, target market, desired visitor actions, unique selling points, customer value, and current acquisition methods.
