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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. Key topics covered include the components of an effective proposal, the process of sending it, and getting it signed. The presenter suggests using an existing template for simplicity or building one from the ground up. Steps for creating a proposal include obtaining a clear client brief, which involves asking key questions about the client's business, target market, desired visitor actions, competitive advantages, customer value, and current acquisition methods.
