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Morris Turek, a trademark attorney, explains that trademark owners can permit others to use their trademarks through a trademark license, which is an agreement for specific products or services. While a written document is not legally required for enforceability, it is highly recommended. Each trademark license varies and can be negotiated, but must include essential provisions to be valid. These provisions include the names of the parties involved, a clear description of the licensed trademark, and the specific products or services associated with it.