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In this video tutorial from Business School 101, the concept of strategic alliances is explored. It begins by highlighting examples such as Starbucks within Target stores and Louis Vuitton showcasing BMW models. The tutorial defines strategic alliances as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. It emphasizes the increasing trend of firms entering these alliances to enhance strengths or address weaknesses. The video aims to answer several key questions: what strategic alliances are, why firms pursue them, the major types of alliances, and notable real-world examples. The rise of strategic alliances in corporate strategy implementation over recent decades is also noted.