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In this video tutorial, Mel shares insights on creating an effective social media proposal to attract clients. Aimed at both novice and experienced social media managers, Mel emphasizes the importance of a standout portfolio in converting clients. To assist with this, she offers a free social media proposal template that will be customized during the session. Mel, the owner of a successful social media agency, will outline key elements to include in the proposal, which should be sent after a discovery call with potential clients. The video aims to equip viewers with the tools necessary to secure their next client effectively.