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In this video tutorial, the speaker introduces essential SaaS (Software as a Service) terminology, catering to new employees and viewers. Key concepts covered include Monthly Recurring Revenue (MRR) and its variations—expansion, contraction, and reactivation MRR. The video clarifies churn rates, differentiating between customer churn, gross revenue churn, and net revenue churn. It emphasizes the significance of negative churn rate. The tutorial also discusses estimating Lifetime Value (LTV) and Customer Acquisition Cost (CAC). The aim is to ensure a solid understanding of the SaaS language for both new team members and general viewers.
