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In this tutorial, the speaker addresses the topic of press releases, a common query for brand owners. They will discuss how to create effective press releases, including dos and don'ts. The speaker acknowledges the challenges of condensing important information and the discomfort many experience with writing. They plan to provide a downloadable cheat sheet for creating attention-grabbing press releases. The session aims to clarify the governing rules of press releases, offering guidance on content and structure to help make the writing process easier for those who struggle with natural writing skills.